MKF5641 Advanced marketing communication
Faculty of Business and Economics
MKF5641 Advanced marketing communication is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics. It isn't offered in 2020. It needs MKF5926 or MKF5917.
- Credit points
- 6
- Offered in 2020
- Not offered
- Workload
- 144 hours
- per semester
The 2027 handbook has no page for MKF5641. This is its 2020 entry, the latest one.
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Requisites
Before MKF5641
Prerequisites
Pass these before you enrol.
After MKF5641
No unit lists MKF5641 as a prerequisite in the 2020 handbook.
Enrolment rules
If students are enrolled in course B6010, there are no prerequisites.
Overview
The aim of this unit is to extend knowledge and understanding beyond that covered in introductory marketing communication theory, and to develop improved skills to apply this understanding to practical and challenging communication scenarios. In particular emphasis will be placed on critical analysis and insights gained from exposure to the literature and professional practice in marketing communication.
Offerings in 2020
The 2020 handbook lists no offerings for MKF5641.
Learning outcomes
When you finish this unit, you should be able to:
- 1
investigate and evaluate contemporary thinking, theory advances and practices in marketing communication and its constituent parts, including advertising, digital communication and so on, and their integration
- 2
construct media management strategies through the analysis of media consumption and engagement behaviours
- 3
compare metrics that are used to measure marketing communication strategies and elements
- 4
devise structures and processes to ensure the creation of effective and efficient marketing communication.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Professor Peter Danaher
Common questions
What are the prerequisites for MKF5641?
You need MKF5926 or MKF5917 before you enrol. Enrolment rules also apply.
When is MKF5641 offered?
MKF5641 has no offerings listed in the 2020 handbook.
How much work is MKF5641?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
More details
- Credit points
- 6
- Level
- 5
- Study level
- Postgraduate
- Faculty
- Faculty of Business and Economics
- Organisational unit
- Department of Marketing
- Type
- Coursework
- EFTSL
- 0.125
- Student contribution
- SCA Band 3
- Study abroad
- Not available
- Handbook years
- 2020