MKF5760 Shaping ethical marketplaces
Faculty of Business and Economics
MKF5760 Shaping ethical marketplaces is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2027 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2027
- Semester 1
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
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Requisites
Before MKF5760
No prerequisites or corequisites besides the enrolment rules below.
After MKF5760
No unit lists MKF5760 as a prerequisite in the 2027 handbook.
Enrolment rules
You must be enrolled in course B6010, B6042, B6047, B6052, S4005, S6006 or be granted permission by the Chief Examiner to undertake this unit.
Overview
Contemporary marketing leaders have to engage with diverse and compelling social issues. This is regardless of the sector in which marketing leaders operate - private, public, or civil society. Hence, awareness of contemporary social issues and the role of marketing in addressing these is a critical part of the modern marketing toolkit. The approach will define the marketer's contribution as responsible and effective global leaders. In this unit you will explore various marketing concepts, frameworks and techniques ranging from social marketing to macromarketing and transformative consumer research, which can help develop such awareness and facilitate informed decision making. A high level of understanding of marketing concepts will be assumed.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus, block |
Assessment
- Exercise20%
- Presentation35%
- Project45%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify and assess the challenges the broader society presents to the marketplace
- 2
critically evaluate complex, contradictory social phenomena from a marketing perspective
- 3
demonstrate sensitive, innovative solutions utilising a modern marketing toolkit.
Workload and teaching
- Workshops25 hours
- Teaching approachProblem-based learning
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Contacts
- Chief Examiners
- Dr Dominic Thomas
Common questions
What are the prerequisites for MKF5760?
MKF5760 has no prerequisites, but enrolment rules apply.
When is MKF5760 offered?
In 2027, MKF5760 runs in Semester 1 at Caulfield.
How much work is MKF5760?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF5760 have an exam?
No. MKF5760 has 3 assessment tasks and no exam.