MKI5881 Digital marketing
Faculty of Business and Economics
MKI5881 Digital marketing is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics. It isn't offered in 2027. It has no prerequisites.
- Credit points
- 6
- Offered in 2027
- Other periods
- Indonesia
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
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Requisites
Before MKI5881
Prohibitions
You can't enrol if you have passed any of these.
After MKI5881
No unit lists MKI5881 as a prerequisite in the 2027 handbook.
Overview
Traditional business disciplines are starting to appreciate the fundamental challenges presented by the application of technology to their knowledge base. In marketing the most visible agent of change has been www and online transacting which has already revolutionised a number of sectors of the world economy. This subject takes marketing and traditional views of marketing and exposes them to critical analysis in the light of technological change. It explores how marketers can utilise different ways of understanding, creating, communicating and delivering customer value in the marketplace.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| Monash Indonesia term 1 | Indonesia | On campus |
Assessment
- Project30%
- Presentation30%
- Written40%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
critically reflect how traditional marketing structures and concepts, techniques and activities translate into the digital marketing medium
- 2
advocate an integrated perspective of how digital marketing contributes to value creation for all stakeholders
- 3
critically review markets, and create and develop innovative digital solutions to fulfil identifiable needs
- 4
adapt and implement theory and practice to the rapidly evolving digital marketing environment.
Workload and teaching
- Lectures12 hours
- Workshops18 hours
- Teaching approachActive learning
- Teaching approachWork-integrated learning
- Teaching approachCase-based teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit provides you with the opportunity to engage in work-Integrated learning to incorporate professional and industry experience into your studies.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
Contacts
- Chief Examiners
- Dr Arran Ridley
Common questions
What are the prerequisites for MKI5881?
MKI5881 has no prerequisites.
When is MKI5881 offered?
MKI5881 has no offerings listed in the 2027 handbook.
How much work is MKI5881?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKI5881 have an exam?
No. MKI5881 has 3 assessment tasks and no exam.