MKM5231 Content creation and storytelling for brands

This unit empowers you to become architects of brand stories that captivate, inspire, and drive action in a rapidly changing marketing landscape. In an era where consumer attention is fragmented, identities are fluid, and social realities are increasingly complex to assess, brands must craft narratives that cut through noise while remaining culturally and contextually relevant. Blending strategic thinking with creative execution, you will learn how to uncover brand truths, shape powerful narratives, and deliver them through the right mix of channels and formats. From long-form storytelling to short-form viral content, the unit explores how authentic, audience-centric storytelling can build cultural relevance and foster enduring connections. You will experiment with content ideation, visual storytelling, and multimedia production while grounding their work in brand strategy, audience insights, and measurable outcomes. By the end of the unit, you will be equipped to design content ecosystems that not only amplify brand presence but also create sustained stakeholder value.