MKM5440 Marketing strategies in a VUCA world
Faculty of Business and Economics
MKM5440 Marketing strategies in a VUCA world is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics. It isn't offered in 2027. It needs MKM5402.
- Credit points
- 6
- Offered in 2027
- Not offered
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
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Requisites
Before MKM5440
Prerequisites
Pass these before you enrol.
After MKM5440
No unit lists MKM5440 as a prerequisite in the 2027 handbook.
Overview
Marketing strategies in a VUCA world will equip you with the advanced strategic capabilities needed to navigate volatility, uncertainty, complexity, and ambiguity in global markets. You will integrate contemporary theory, evidence-based frameworks, and real-world application to strengthen your skills in applying strategic data insights, adaptive decision-making, and innovation under uncertainty. Through industry case analyses and exercises, you will learn to design, justify, and implement agile marketing strategies that balance stakeholder needs, ethics, and long-term resilience that enable organisations to sustain competitive advantage in dynamic environments.
Offerings in 2027
The 2027 handbook lists no offerings for MKM5440.
Assessment
- Artefact30%
- Presentation40%
- Written30%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
critically evaluate the impact of volatility, uncertainty, complexity, and ambiguity on marketing strategy using contemporary theories and/or evidence-based frameworks and stakeholder considerations
- 2
apply and justify the use of strategic decision-making tools to address complex marketing challenges for sustainable competitive advantage
- 3
design and communicate adaptive marketing strategies that leverage agility, innovation, and foresight to address dynamic market environments.
Workload and teaching
- Tutorials24 hours
- Teaching approachCase-based teaching
- Teaching approachActive learning
- Teaching approachProblem-based learning
- Teaching approachEnquiry-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit engages you in enquiry-based learning, where you will be encouraged to use your own knowledge to develop and engage in a process of enquiry, study and research to identify areas to be investigated and an approach to doing so.
Common questions
What are the prerequisites for MKM5440?
You need MKM5402 before you enrol.
When is MKM5440 offered?
MKM5440 has no offerings listed in the 2027 handbook.
How much work is MKM5440?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKM5440 have an exam?
No. MKM5440 has 3 assessment tasks and no exam.
More details
- Credit points
- 6
- Level
- 5
- Study level
- Postgraduate
- Faculty
- Faculty of Business and Economics
- Organisational unit
- Department of Marketing
- Type
- Coursework
- EFTSL
- 0.125
- Student contribution
- SCA Band 4
- Study abroad
- Not available
- Handbook years
- 2027