MKM5955 Marketing and the international consumer
Faculty of Business and Economics
MKM5955 Marketing and the international consumer is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2022 in Semester 1 and Semester 2 at Malaysia. It has no prerequisites.
- Credit points
- 6
- Offered in 2022
- Semester 1, Semester 2
- Malaysia
- Assessment
- Exam 50%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2022 handbook entry. See the 2027 entry.
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Requisites
Before MKM5955
Prohibitions
You can't enrol if you have passed any of these.
After MKM5955
No unit lists MKM5955 as a prerequisite in the 2022 handbook.
Equivalent units
The same content under another code. Only one of them counts.
Overview
Marketing is a means by which organisations create value for their stakeholders within pre-determined objectives. Marketing is widely accepted as a means for delivering greater levels of customer satisfaction, profitability, and sustainability within both a tactical and strategic framework. This unit will prepare graduates for the development, implementation and control processes and procedures of strategic marketing management plans for products and services of an organisation.
Offerings in 2022
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | Evening |
| Second semester | Malaysia | Evening |
Assessment
- Within semester assessment50%
- Examination50%
Learning outcomes
When you finish this unit, you should be able to:
- 1
facilitate understanding of the conceptual framework of marketing in value creation and its many applications in decision making under various environmental constraints and with an Asia Pacific focus
- 2
evaluate market based information, using it to plan and develop marketing strategies
- 3
understand the behaviour of consumers and their role in value creation
- 4
understand how value is created using elements of the marketing mix strategies
- 5
understand the role of brands in value creation
- 6
apply strategic planning tools in developing a marketing mindset.
Workload and teaching
- Teaching approachProblem-based learning
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Contacts
- Chief Examiners
- Dr Ewe Soo Yeong
- Dr Sumit Malik
Common questions
What are the prerequisites for MKM5955?
MKM5955 has no prerequisites.
When is MKM5955 offered?
In 2022, MKM5955 runs in Semester 1 and Semester 2 at Malaysia.
How much work is MKM5955?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKM5955 have an exam?
Yes. The exam is worth 50% of the final mark, alongside 1 other task.