MKO5601 Social media marketing
Faculty of Business and Economics
MKO5601 Social media marketing is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics. It isn't offered in 2023. It has no prerequisites.
- Credit points
- 6
- Offered in 2023
- Other periods
- Monash Online
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2023 handbook entry. See the 2027 entry.
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Requisites
Before MKO5601
No prerequisites or corequisites besides the enrolment rules below.
After MKO5601
No unit lists MKO5601 as a prerequisite in the 2023 handbook.
Enrolment rules
You must be enrolled in course A4014, A6032, B6025, B6026, B6028 or in a Monash Online course to undertake this unit.
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit will extend understanding of digital marketing, in particular the role of new media. The social media landscape will be investigated, in terms of the tools and technologies, as well as consumers and communities. Approaches to understanding customers and stakeholders through the use of social media will be explored, and various strategies to engage with these stakeholders will be developed. Particular emphasis will be placed on understanding trends and changes in consumer behaviour as a result of social media, including examining why and how certain ideas spread and how businesses can meet the needs and wants of consumers through the social media landscape.
Offerings in 2023
| Teaching period | Campus | Mode |
|---|---|---|
| Teaching period 2 | Monash Online | Mo |
| Teaching period 6 | Monash Online | Mo |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
analyse and critically review the social media landscape
- 2
advise and authenticate how organisations can utilise social media to build an in-depth understanding of customers and stakeholders
- 3
evaluate and justify social media strategies to engage customers and stakeholders
- 4
debate and critically reflect how ideas spread through social media and devise strategies to meet consumers' needs and wants.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per teaching period typically comprising a mixture of learning activities and independent study. Independent study may include associated readings, assessment and preparation for activities. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Dr Luke Greenacre
Common questions
What are the prerequisites for MKO5601?
MKO5601 has no prerequisites, but enrolment rules apply.
When is MKO5601 offered?
MKO5601 has no offerings listed in the 2023 handbook.
How much work is MKO5601?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKO5601 have an exam?
No. MKO5601 has 1 assessment task and no exam.