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Integrated marketing communications
MKO5926
Synopsis
"You cannot not communicate." This statement is at the heart of why integrated marketing communications (IMC) plays such a critical role within an organisation. Drawing on theoretical and industry based perspectives, in this unit you will gain an understanding of how IMC allows organisations to connect with and influence their consumers to achieve specific marketing and promotional objectives. Along the way, you will also gain insight into the marketing communications industry (including advertising, digital and media) and how it interacts with society.
Sourced from the Monash Handbook 2026.
Quick facts
- Credit points
- 6
- Level
- 5
- Audience
- Postgraduate
- Type
- Coursework
- School
- Faculty of Business and Economics
- Faculty
- Department of Marketing
- Handbook year
- 2026
Prerequisites
No prereqs in the handbook graph.
What it unlocks
Nothing in the visible graph depends on this unit.
Offerings (2)
- Teaching period 6Monash Online · MO
- Teaching period 2Monash Online · MO