MKS2460 Integrated marketing communication

This unit will be taught as a 2 hour lecture and 1 hour tutorial each week for 12 weeks. All students in this unit are expected to develop the independent learning skills required for university study and professional life. All students must ensure they have access to the resources required for successful completion of this unit. The minimum resources required for this unit include the prescribed textbook, the unit online Moodle site, the Faculty Q Manual, journal articles from the Monash library data-bases and current newspaper articles. This unit adopts a teaching and learning approach that is both student-centred and research led. A student-centred approach places students at the centre of the learning process, allowing and equipping them to learn about Marketing theory and concepts through the learning materials and assessment tasks. Research-led teaching complements this approach by facilitating students’ understanding and experience of research and its contribution to the knowledge that underpins Marketing theory and concepts.