MKS3881 Electronic marketing
Faculty of Business and Economics
MKS3881 Electronic marketing is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 2 at South Africa. It needs (MKS1120 or MKW1120) and (MKW2460 or MKS2460).
- Credit points
- 6
- Offered in 2020
- Semester 2
- South Africa
- Assessment
- Exam 50%
- and 2 other tasks
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2022 entry.
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Requisites
Before MKS3881
Prerequisites
Pass these before you enrol.
After MKS3881
No unit lists MKS3881 as a prerequisite in the 2020 handbook.
Overview
Traditional business disciplines are starting to appreciate the fundamental challenges presented by the application of technology to their knowledge base. In marketing, the most visible agent of change has been WWW and online transacting which has already revolutionised a number of sectors of the world economy. This subject takes marketing and traditional views of marketing, and exposes them to critical analysis in the light of technological change. It explores how marketers can utilise different ways of understanding, creating, communicating and delivering customer value in the marketplace.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | South Africa | On campus |
Assessment
- Individual Test15%
- Group Report - Digital Strategy Development and Implementation Plan35%
- ExaminationThreshold hurdle50%
Learning outcomes
When you finish this unit, you should be able to:
- 1
illustrate insight into how traditional marketing structures and concepts, techniques and activities translate into the electronic marketing medium
- 2
demonstrate an integrated perspective of how electronic marketing contributes to value creation for all stakeholders
- 3
illustrate an ability to analyse the market and to create and develop innovative electronic solutions to fulfil identifiable needs
- 4
combine theory with the pragmatism required to effectively traverse the divide between marketing and delivering an electronic solution to market needs.
Workload and teaching
- Tutorials12 hours
- Lectures24 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
A blended teaching approach will be used in this unit. Over the 12 week teaching period this unit will be taught 50% online and 50% Fece-to-Face. This will include recorded videos, the use of an E-book and various online activities.
It is moreover expected that you will be an active contributor in the tutorial sessions. It is in your best interest to attend all tutorials and seek assistance from the tutor if needed.
Learning resources
Required resources
Zahay, D. & Roberts, M.L. (2018). Internet Marketing: Integrating Online and Offline Strategies (4th ed). Cengage: Boston
Contacts
- Chief Examiners
- Ms Cynthia Bedwei-Majdoub
Common questions
What are the prerequisites for MKS3881?
You need (MKS1120 or MKW1120) and (MKW2460 or MKS2460) before you enrol.
When is MKS3881 offered?
In 2020, MKS3881 runs in Semester 2 at South Africa.
How much work is MKS3881?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKS3881 have an exam?
Yes. The exam is worth 50% of the final mark, alongside 2 other tasks.