MKS5955 Marketing and the international consumer
Faculty of Business and Economics
MKS5955 Marketing and the international consumer is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics. It isn't offered in 2020. It has no prerequisites.
- Credit points
- 6
- Offered in 2020
- Not offered
- Workload
- 144 hours
- per semester
The 2027 handbook has no page for MKS5955. This is its 2020 entry, the latest one.
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Requisites
Before MKS5955
Prohibitions
You can't enrol if you have passed any of these.
After MKS5955
No unit lists MKS5955 as a prerequisite in the 2020 handbook.
Equivalent units
The same content under another code. Only one of them counts.
Overview
Marketing activities undertaken by organisations; value exchange concepts and processes; the marketing concept from a strategic and applied perspective; development of corporate and marketing strategic plans; analysis of an organisation's SBUs, product strategies and product development; use of marketing decision making tools at an applied and strategic level; distribution, pricing and communication mix strategies; services marketing, individual and organisational buyer behaviour, marketing research and market analysis; marketing management, implementation and control processes and procedures with emphasis on international aspects of marketing and consumer behaviour.
Offerings in 2020
The 2020 handbook lists no offerings for MKS5955.
Learning outcomes
When you finish this unit, you should be able to:
- 1
evaluate market based information, using it to plan and develop marketing strategies
- 2
understanding the behaviour of consumers and their role in value creation
- 3
explain how value is created using elements of the marketing mix strategies
- 4
discuss the role of brand strategies and customer relationship management in value creation
- 5
discuss the application of strategic planning tools in developing a marketing mindset, using marketing metrics.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Common questions
What are the prerequisites for MKS5955?
MKS5955 has no prerequisites.
When is MKS5955 offered?
MKS5955 has no offerings listed in the 2020 handbook.
How much work is MKS5955?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
More details
- Credit points
- 6
- Level
- 5
- Study level
- Postgraduate
- Faculty
- Faculty of Business and Economics
- Organisational unit
- Department of Marketing
- Type
- Coursework
- EFTSL
- 0.125
- Student contribution
- SCA Band 3
- Study abroad
- Not available
- Handbook years
- 2020