MKV5881 Digital marketing
Faculty of Business and Economics
MKV5881 Digital marketing is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics. It isn't offered in 2023. It has no prerequisites.
- Credit points
- 6
- Offered in 2023
- Not offered
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2023 handbook entry. See the 2024 entry.
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Requisites
Before MKV5881
Prohibitions
You can't enrol if you have passed any of these.
After MKV5881
No unit lists MKV5881 as a prerequisite in the 2023 handbook.
Enrolment rules
You must be enrolled in course B4010, B4011, B5009, B6031, B6032 to undertake this unit.
Equivalent units
The same content under another code. Only one of them counts.
Overview
Traditional business disciplines are starting to appreciate the fundamental challenges presented by the application of technology to their knowledge base. In marketing the most visible agent of change has been www and online transacting which has already revolutionised a number of sectors of the world economy. This subject takes marketing and traditional views of marketing and exposes them to critical analysis in the light of technological change. It explores how marketers can utilise different ways of understanding, creating, communicating and delivering customer value in the marketplace.
Offerings in 2023
The 2023 handbook lists no offerings for MKV5881.
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
critically reflect how traditional marketing structures and concepts, techniques and activities translate into the digital marketing medium
- 2
advocate an integrated perspective of how digital marketing contributes to value creation for all stakeholders
- 3
critically review markets, and create and develop innovative digital solutions to fulfil identifiable needs
- 4
adapt and implement theory and practice to the rapidly evolving digital marketing environment.
Workload and teaching
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per teaching period typically comprising a mixture of learning activities and independent study. Independent study may include associated readings, assessment and preparation for activities. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Common questions
What are the prerequisites for MKV5881?
MKV5881 has no prerequisites, but enrolment rules apply.
When is MKV5881 offered?
MKV5881 has no offerings listed in the 2023 handbook.
How much work is MKV5881?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKV5881 have an exam?
No. MKV5881 has 1 assessment task and no exam.