MKV5916 Marketing principles in digital world
Faculty of Business and Economics
MKV5916 Marketing principles in digital world is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics. It isn't offered in 2022. It has no prerequisites.
- Credit points
- 6
- Offered in 2022
- Other periods
- Monash Online India
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2022 handbook entry. See the 2024 entry.
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Requisites
Before MKV5916
Prohibitions
You can't enrol if you have passed any of these.
- MKO5916 Marketing principles in digital world
After MKV5916
No unit lists MKV5916 as a prerequisite in the 2022 handbook.
Enrolment rules
You must be enrolled in course B4010, B4011, B5009, B6031, B6032 to undertake this unit.
Overview
The accelerated emergence and widespread adoption of digital technologies is having a significant impact on the way organisations communicate with their stakeholders. In particular, these technological advancements have shaped the way organisations develop market based value for existing and new consumers.
This unit takes a customer-centric approach to understanding how organisations create, maintain and disseminate value to their stakeholders. You will develop conceptual frameworks that will allow you to create, and critically evaluate the effectiveness of different marketing strategies in an ever-changing digital economy.
Offerings in 2022
| Teaching period | Campus | Mode |
|---|---|---|
| Teaching period 5 | Monash Online India | Mo |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
examine the concepts and theories of marketing and apply them within a digital context
- 2
evaluate the role of marketing in the creation of value for stakeholders
- 3
use contemporary tools to understand consumers and their needs
- 4
appraise and select the range of strategic marketing tools to design and implement effective competitive strategies.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per teaching period typically comprising a mixture of learning activities and independent study. Independent study may include associated readings, assessment and preparation for activities. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Mr David Toleman
Common questions
What are the prerequisites for MKV5916?
MKV5916 has no prerequisites, but enrolment rules apply.
When is MKV5916 offered?
MKV5916 has no offerings listed in the 2022 handbook.
How much work is MKV5916?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKV5916 have an exam?
No. MKV5916 has 1 assessment task and no exam.