MKW2440 Digital marketing communications
Faculty of Business and Economics
MKW2440 Digital marketing communications is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2023 in Semester 1 at Malaysia. It has no prerequisites.
- Credit points
- 6
- Offered in 2023
- Semester 1
- Malaysia
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
The 2027 handbook has no page for MKW2440. This is its 2023 entry, the latest one.
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Overview
This course helps bring together the aspects of digital marketing and creativity in marketing as organisations directly interact with customers. The unit will explore the different ways that digital and social media tools are managed by organisations. An organisation’s virtual presence for marketing purposes will be analysed. You will have the opportunity to learn and experience the different ways of creating, processing, promoting, manipulating and adapting an online identity for a marketing organisation.
Offerings in 2023
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | Online |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
explain the importance of digital marketing communication tools
- 2
devise strategies to engage with customers through social media
- 3
create social media prototypes for personal or organisational branding
- 4
analyse the ethical dilemmas in digital marketing.
Workload and teaching
- Workshops6 hours
- Lectures12 hours
- Tutorials18 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Where it fits
MKW2440 is part of 2 areas of study in the 2023 handbook.
Contacts
- Chief Examiners
- Dr Sumit Malik
Common questions
What are the prerequisites for MKW2440?
MKW2440 has no prerequisites.
When is MKW2440 offered?
In 2023, MKW2440 runs in Semester 1 at Malaysia, with an online option.
How much work is MKW2440?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKW2440 have an exam?
No. MKW2440 has 1 assessment task and no exam.
Which majors and minors include MKW2440?
MKW2440 is part of Digital marketing and Strategic marketing.
More details
- Credit points
- 6
- Level
- 2
- Study level
- Undergraduate
- Faculty
- Faculty of Business and Economics
- Organisational unit
- Department of Marketing
- Type
- Coursework
- EFTSL
- 0.125
- Student contribution
- SCA Band 4
- Study abroad
- Not available
- Handbook years
- 2023