MKW3300 Introduction to social commerce
Faculty of Business and Economics
MKW3300 Introduction to social commerce is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 1 and Semester 2 at Malaysia. It needs MKW2402.
- Credit points
- 6
- Offered in 2020
- Semester 1, Semester 2
- Malaysia
- Assessment
- Exam 50%
- and 2 other tasks
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2023 entry.
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Requisites
Before MKW3300
Prerequisites
Pass these before you enrol.
After MKW3300
No unit lists MKW3300 as a prerequisite in the 2020 handbook.
Overview
The aim of this unit is to provide e-business students with basic knowledge of how e-commerce activities are handled using online social media. Students will learn about concepts that include theories in social commerce, social commerce strategy, benefits and limitations of social commerce, Facebook commerce, social media marketing, performance management and metrics of social commerce, customer relationship management in social media, issues in social commerce implementation and qualitative and quantitative social media analysis.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | On campus |
| Second semester | Malaysia | On campus |
Assessment
- Within semester assessment100%
- Within semester assessment50%
- Examination50%
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify the various tools of social media and describe how those tools are used to engage customers
- 2
identify, analyse and critically assess the suitability of various social commerce models and strategies for various e-businesses
- 3
explain the various principles and theories of social commerce
- 4
describe, explain and propose the appropriate marketing communication that could be conducted in various social commerce models
- 5
describe how social commerce aids customer relationship management
- 6
explain and understand the implementation issues in social commerce.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Learning resources
Required resources
Tuten, T.L., Solomon, M.R. (2018). Social Media Marketing, 3rd Edition. London: Sage Publication. (RM110 e-book - purchase from EMO Books)
Turban, E, Strauss, J. and Lai , L. (2016). Social Commerce: Marketing, Technology and Management. Switzerland: Springer International Publishing. (Download from Monash University Malaysia online library through Springer Link)
Where it fits
MKW3300 is part of 1 area of study in the 2020 handbook.
Contacts
- Chief Examiners
- Dr Stephanie Cheah
- Associate Professor Paul Yeow
Common questions
What are the prerequisites for MKW3300?
You need MKW2402 before you enrol.
When is MKW3300 offered?
In 2020, MKW3300 runs in Semester 1 and Semester 2 at Malaysia.
How much work is MKW3300?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKW3300 have an exam?
Yes. The exam is worth 50% of the final mark, alongside 2 other tasks.
Which majors and minors include MKW3300?
MKW3300 is part of Strategic marketing.