MKX3522 Global study programs in marketing
Faculty of Business and Economics
MKX3522 Global study programs in marketing is a level 3, 12-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2023 in Summer A at Overseas. It has no prerequisites.
- Credit points
- 12
- Offered in 2023
- Summer A
- Overseas
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2023 handbook entry. See the 2027 entry.
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Requisites
Before MKX3522
Prohibitions
You can't enrol if you have passed any of these.
- MKX5521Global study programs in marketingNo reviews yet
- MKX5522 Global study programs in marketing
- MKX3521Global study programs in marketingNo reviews yet
After MKX3522
No unit lists MKX3522 as a prerequisite in the 2023 handbook.
Enrolment rules
You must have completed 72 credit points of study, of which 12 credit points must be from the Department of Marketing, and be granted permission by the Chief Examiner to undertake this unit.
Enrolment in this unit is subject to an application process. More information on this unit is available here.
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit is designed to expose you to the thinking of some of the world's leading marketers. Building on previous knowledge gained in earlier marketing units you'll analyse the critical factors associated with marketing in a global arena. You'll gain a practical understanding of these issues in a global context through company visits, cultural experiences and international travel which forms an integral part of this unit.
Offerings in 2023
| Teaching period | Campus | Mode |
|---|---|---|
| Summer semester A | Overseas | Block off |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
appraise global marketing and the forces impacting marketing at a global level
- 2
evaluate basic theories and concepts relevant to global marketing and analyse how these
theories and concepts can provide insight into and an understanding of marketing in a
global context - 3
compare and analyse a number of senior marketing manager's perspectives and
marketing strategies - 4
evaluate the importance of cross-cultural issues on marketing and their impact on global
marketing strategy - 5
develop excellent oral and written communication skills to be able to interact in a
professional environment with senior managers.
Workload and teaching
- Applied sessions52 hours
- Assessments4 hours
- Workshops16 hours
- Teaching approachField trips
- Teaching approachActive learning
- Teaching approachWork-integrated learning
- Teaching approachIndustry-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit provides you with opportunities to participate in experiential learning by visiting cultural, geographical and/or industrial sites relevant to their studies.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit provides you with the opportunity to engage in Work-Integrated Learning or industry-based learning to incorporate professional and industry experience into their studies.
This unit provides you with the opportunity to engage in Work-Integrated Learning or industry-based learning to incorporate professional and industry experience into their studies.
Contacts
- Chief Examiners
- Mr David Toleman
Common questions
What are the prerequisites for MKX3522?
MKX3522 has no prerequisites, but enrolment rules apply.
When is MKX3522 offered?
In 2023, MKX3522 runs in Summer A at Overseas.
How much work is MKX3522?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKX3522 have an exam?
No. MKX3522 has 1 assessment task and no exam.