MKX4040 Research in marketing
Faculty of Business and Economics
MKX4040 Research in marketing is a level 4, 6-credit-point, undergraduate and postgraduate unit from the Faculty of Business and Economics, offered in 2025 in Semester 2 at Caulfield. It needs MKX4050.
- Credit points
- 6
- Offered in 2025
- Semester 2
- Caulfield
- Assessment
- No exam
- 2 tasks
- Workload
- 144 hours
- per semester
This is the 2025 handbook entry. See the 2027 entry.
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Requisites
Before MKX4040
Prerequisites
Pass these before you enrol.
After MKX4040
No unit lists MKX4040 as a prerequisite in the 2025 handbook.
Enrolment rules
You must be enrolled in B3701 or B6023 to undertake this unit.
Overview
This unit aims to deepen your understanding of academic research in marketing. You will engage with academic research papers, dissecting them to understand their structure, methodology, and contributions to the field. Through guided discussions and written assignments, you will learn to identify strengths, weaknesses, and potential biases in research papers, fostering a critical perspective towards academic literature. This unit is a critical step for any marketing student aiming to pursue a career in research in marketing.
Offerings in 2025
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus, block |
Assessment
- Written70%
- Exercise30%
Learning outcomes
When you finish this unit, you should be able to:
- 1
understand academic research in marketing in terms of underlying methodologies, theoretical implications and substantive contributions
- 2
critique academic research in marketing to identify strengths, weaknesses, and areas for improvement
- 3
demonstrate the ability to synthesise research both verbally and in writing, contributing effectively to academic discussions
- 4
recognise the critical role of ethical considerations in research including identifying ethical challenges and adhering to ethical standards in research planning and execution.
Workload and teaching
- Seminars36 hours
- Teaching approachActive learning
- Teaching approachResearch activities
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit allows you to develop their research skills by engaging in structured inquiry using a systematic approach and discipline-specific methodologies.
Where it fits
MKX4040 is part of 1 area of study in the 2025 handbook.
Contacts
- Chief Examiners
- Dr Sophie Feng
Common questions
What are the prerequisites for MKX4040?
You need MKX4050 before you enrol. Enrolment rules also apply.
When is MKX4040 offered?
In 2025, MKX4040 runs in Semester 2 at Caulfield.
How much work is MKX4040?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKX4040 have an exam?
No. MKX4040 has 2 assessment tasks and no exam.
Which majors and minors include MKX4040?
MKX4040 is part of Marketing studies.