MKX4050 Marketing theory
Faculty of Business and Economics
MKX4050 Marketing theory is a level 4, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2020
- Semester 1
- Caulfield
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2027 entry.
Reviews
No reviews yetNo reviews yet. Be the first to review MKX4050.
Requisites
Before MKX4050
No prerequisites or corequisites besides the enrolment rules below.
After MKX4050
No unit lists MKX4050 as a prerequisite in the 2020 handbook.
Enrolment rules
Students must be enrolled in course B3701 or B6010.
Overview
Theory in marketing covers three broad levels; consumer, firm, and society. It also incorporates a number of different schools of thought developed over various eras. This unit is designed to give you an integrative introduction to marketing theory that spans these levels of analysis and streams of thought. The unit will also provide an introduction to the tools of constructing theory, and equip students with theory-building skills to conduct scholarly research that will legitimately advance the boundaries of marketing knowledge.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
Learning outcomes
When you finish this unit, you should be able to:
- 1
acquire basic historical understanding of the development of marketing theory
- 2
understand the major streams of thought in marketing and appreciate the differences in philosophy and method between these perspectives
- 3
be able to begin developing research ideas that make a theoretical contribution to existing literature
- 4
apply critical thinking in marketing theory to interpret and integrate disparate findings into a broader theoretical framework
- 5
apply marketing theory developments to practical marketing problems (most readily through the Honours thesis but more broadly if necessary).
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Professor Tracey Danaher
- Unit Coordinators
- Professor Tracey Danaher
Common questions
What are the prerequisites for MKX4050?
MKX4050 has no prerequisites, but enrolment rules apply.
When is MKX4050 offered?
In 2020, MKX4050 runs in Semester 1 at Caulfield.
How much work is MKX4050?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.