MKX4070 Qualitative research methods
Faculty of Business and Economics
MKX4070 Qualitative research methods is a level 4, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2020
- Semester 1
- Caulfield
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2027 entry.
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Requisites
Before MKX4070
No prerequisites or corequisites besides the enrolment rules below.
After MKX4070
No unit lists MKX4070 as a prerequisite in the 2020 handbook.
Enrolment rules
Students must be enrolled in course B3701 or B6010.
Overview
The aim of this unit is to introduce students with limited experience in qualitative research, to some of its methods for data gathering, data analysis and some means to ensure reliability and validity, with particular reference to marketing. Topics include field work, interviewing, and data analysis. It provides the opportunity to explore qualitative research and practice in the field of marketing with emphasis on scholarly practice.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | Split on |
Learning outcomes
When you finish this unit, you should be able to:
- 1
describe different qualitative methods, assess reported qualitative research results
- 2
develop a research problem that would be best addressed through qualitative approaches
- 3
gather and analyse qualitative data, present an argument based on qualitative methods that demonstrates validity and reliability
- 4
explain ethical issues relevant to qualitative methods.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Professor Tracey Danaher
Common questions
What are the prerequisites for MKX4070?
MKX4070 has no prerequisites, but enrolment rules apply.
When is MKX4070 offered?
In 2020, MKX4070 runs in Semester 1 at Caulfield.
How much work is MKX4070?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.