MKX5123 Entrepreneurial innovation
Faculty of Business and Economics
MKX5123 Entrepreneurial innovation is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2020 in Summer A and Semester 2 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2020
- Summer A, Semester 2
- Caulfield
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
The 2027 handbook has no page for MKX5123. This is its 2020 entry, the latest one.
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Requisites
Before MKX5123
No prerequisites or corequisites besides the enrolment rules below.
After MKX5123
No unit lists MKX5123 as a prerequisite in the 2020 handbook.
Enrolment rules
Students must be enrolled in course B6010, or course B6005 and have passed ADA5111, or be granted permission from the Chief Examiner to undertake this unit.
Overview
This unit is designed for entrepreneurial aspirants. Through the use of workshops, case discussions, and simulations, students will gain familiarity with the design thinking, business modelling, and strategic frameworks necessary to develop an innovative start-up. The unit will specifically focus on the entrepreneurial innovation process, from idea generation up to pitching to investors, and will provide students with the opportunity to develop the foundations of their own start-up.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| Summer semester A | Caulfield | Block on |
| Second semester | Caulfield | On campus |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
generate novel ideas and recognise innovation opportunities using different ideation frameworks
- 2
create desirable, viable and feasible business models
- 3
explain how internal and external factors provide risks and opportunities for growth and pivoting
- 4
understand the roles and dynamic of the start up environment (founders, investors and C-level employees) and create and deliver a compelling pitch.
Workload and teaching
- Lectures12 hours
- Workshops42 hours
- Teaching approachCase-based teaching
- Teaching approachRole play
- Teaching approachOnline learning
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Learning resources
Required resources
Zott, C., & Amit, R. (2010). Business model design: an activity system perspective. Long range planning, 43(2-3), 216-226.
Brown, T. (2008). Design thinking. Harvard business review, 86(6), 84-92 :
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
Where it fits
MKX5123 is part of 1 area of study in the 2020 handbook.
Contacts
- Unit Coordinators
- Dr Davide Orazi
- Chief Examiners
- Dr Davide Orazi
Common questions
What are the prerequisites for MKX5123?
MKX5123 has no prerequisites, but enrolment rules apply.
When is MKX5123 offered?
In 2020, MKX5123 runs in Summer A and Semester 2 at Caulfield.
How much work is MKX5123?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKX5123 have an exam?
No. MKX5123 has 1 assessment task and no exam.
Which majors and minors include MKX5123?
MKX5123 is part of Marketing.
More details
- Credit points
- 6
- Level
- 5
- Study level
- Postgraduate
- Faculty
- Faculty of Business and Economics
- Organisational unit
- Department of Marketing
- Type
- Coursework
- EFTSL
- 0.125
- Student contribution
- SCA Band 3
- Study abroad
- Not available
- Handbook years
- 2020