PBH1102 Introduction to communicating health
Faculty of Medicine, Nursing and Health Sciences
PBH1102 Introduction to communicating health is a level 1, 6-credit-point, undergraduate unit from the Faculty of Medicine, Nursing and Health Sciences, offered in 2020 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2020
- Semester 1
- Caulfield
This is the 2020 handbook entry. See the 2027 entry.
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Requisites
Before PBH1102
No prerequisites or corequisites besides the enrolment rules below.
After PBH1102
No unit lists PBH1102 as a prerequisite in the 2020 handbook.
Enrolment rules
Corequisite: Must be enrolled in an Undergraduate Degree
Prohibition: HSC2062
Overview
In this unit, students will be introduced to theory and practice to assist with constructing and communicating public health information to various audiences from individuals to larger groups and the general public.
Students will explore message development and delivery, and examine a range of contemporary public health case studies in addition to analysis of recent communication campaigns.
The unit will cover health communication skills with various audiences and include the development of interpersonal skills, visual and written materials.
Health literacy, social marketing, working with the mass media and online health communication will also be explored.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
| First semester (Fully flex) | Caulfield | Flexible |
Learning outcomes
When you finish this unit, you should be able to:
- 1
Distinguish different approaches to health communication.
- 2
Define theoretical models of communication, social change and marketing in relation to health and their application in approaches to health promotion.
- 3
Demonstrate oral and written presentation skills for a range of professional and lay audiences including low literate audiences.
- 4
Identify key stages in designing a communication campaign and apply them to a selected health issue.
- 5
Examine the role of the media in the construction of health issues.
- 6
Evaluate the communication strategies adopted by a range of local and international health communication examples as well as a range of health communication materials (print-based, electronic and web-based).
Workload and teaching
2.5 hour seminar, 3 hours of directed online student learning activities, plus 6 hours of self-directed study per week.
Contacts
- Chief Examiners
- Ms Stav Zandes
- Unit Coordinators
- Ms Stav Zandes
Common questions
What are the prerequisites for PBH1102?
PBH1102 has no prerequisites, but enrolment rules apply.
When is PBH1102 offered?
In 2020, PBH1102 runs in Semester 1 at Caulfield.