VCO1303 The language of graphic design
Faculty of Art, Design and Architecture
VCO1303 The language of graphic design is a level 1, 6-credit-point, undergraduate unit from the Faculty of Art, Design and Architecture, offered in 2020 in Semester 2 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2020
- Semester 2
- Caulfield
- Assessment
- No exam
- 5 tasks
This is the 2020 handbook entry. See the 2022 entry.
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Requisites
Before VCO1303
No prerequisites or corequisites besides the enrolment rules below.
After VCO1303
No unit lists VCO1303 as a prerequisite in the 2020 handbook.
Enrolment rules
Overview
In this unit you will study the work of innovative visual designers from Modernism until the present. You will analyse how designers use pictorial images and words to convey meanings; and how they achieve this by employing a form of visual language equivalent to written language. Through studying design solutions created in contexts ranging from mainstream graphic design and advertising through to socio-political messages and imagery made by non-designers, you will develop a referential understanding of the potential of visual language for designers. You will then be required to apply this knowledge to the making of designs employing similar problem-solving strategies.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Exercise 1: Making Words Move10%
- Exercise 2: Modernist Poster10%
- Exercise 3: Post-Modernist Poster10%
- Exercise 4: Square, Circle, Triangle10%
- Identity Systems60%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Understand the breadth of communication elements used within graphic design including metaphor, juxtaposition, parody, wit and humour;
- 2
Understand the development of modern graphic design and its associated conceptual and intellectual development;
- 3
Clearly understand the language and grammar of visual communication;
- 4
Utilise a thorough comprehension of this language in the execution of your own projects;
- 5
Observe and employ occupational health and safety appropriate to studio practice.
Workload and teaching
- Studio activities36 hours
- Teaching approachCase-based teaching
- Teaching approachActive learning
12 hours per week including 3 contact hours plus 9 hours of independent study.
Contacts
- Unit Coordinators
- Ms Alex Margetic
- Chief Examiners
- Mr Ned Culic
Common questions
What are the prerequisites for VCO1303?
VCO1303 has no prerequisites, but enrolment rules apply.
When is VCO1303 offered?
In 2020, VCO1303 runs in Semester 2 at Caulfield.
Does VCO1303 have an exam?
No. VCO1303 has 5 assessment tasks and no exam.