BUSMRKTG01 Marketing
Faculty of Business and Economics
Marketing (BUSMRKTG01) is a major worth 48 credit points, listing 5 units, taught at Caulfield. It is offered in 4 courses, including Bachelor of Business; and Bachelor of Design and Bachelor of Business.
- Credit points
- 48
- Units
- 5
- Campus
- Caulfield
- Offered in
- 4 courses
This is the 2022 handbook entry. See the 2026 entry.
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Requisite map
Overview
Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. The major in marketing will provide you with valuable insight and background into the principal activities of marketing for use in any part of an organisation. By focusing on a particular area of marketing you will equip yourself with the skills and knowledge that will allow you to find your niche within the broadest possible spectrum of roles.
Availability
Marketing is listed in B2000 Bachelor of Business at Caulfield as a major and minor.
Structure
Core units24 credit points
Additional marketing units24 credit points
Courses that offer it
Learning outcomes
- 1
Demonstrate knowledge and skills that contribute to marketing decisions and be capable of responding to marketing challenges
Common questions
Which courses offer Marketing?
4 courses in 2022: Bachelor of Business; Bachelor of Design and Bachelor of Business; Bachelor of Fine Art and Bachelor of Business; and Diploma of Higher Education.