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MajorUndergraduate

BUSMRKTG01 Marketing

Faculty of Business and Economics

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Marketing (BUSMRKTG01) is a major worth 48 credit points, listing 5 units, taught at Caulfield. It is offered in 10 courses, including Bachelor of Business; and Bachelor of Business and Bachelor of Accounting.

Credit points
48
Units
5
Campus
Caulfield
Offered in
10 courses

This is the 2021 handbook entry. See the 2026 entry.

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Requisite map

Overview

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. The major in marketing will provide you with valuable insight and background into the principal activities of marketing for use in any part of an organisation. By focusing on a particular area of marketing you will equip yourself with the skills and knowledge that will allow you to find your niche within the broadest possible spectrum of roles.

Availability
Marketing is listed in the Bachelor of Business at Caulfield as a major and minor.

Structure

Core units24 credit points
You must complete 24 credit points from the following units. You must complete MKF2111 or MKX2111.
Additional marketing units24 credit points
You must complete any four units (24 credit points) with the prefix MKF or MKX offered at the Caulfield campus, with at least two units (12 credit points) at level 3.

Courses that offer it

Learning outcomes

In addition to achieving the broad outcomes of your course, and successfully completing this area of study, you will be able to:
  1. 1

    Demonstrate knowledge and skills that contribute to marketing decisions and be capable of responding to marketing challenges

Common questions

Which courses offer Marketing?

10 courses in 2021: Bachelor of Business; Bachelor of Business and Bachelor of Accounting; Bachelor of Business and Bachelor of Arts; Bachelor of Business and Bachelor of Banking and Finance; Bachelor of Business and Bachelor of Information Technology; Bachelor of Business and Bachelor of International Business; Bachelor of Business and Bachelor of Media Communication; and Bachelor of Design and Bachelor of Business, and 2 more.

What units are in Marketing?

It lists 5 units, including MKF1120, MKF2111, MKF2801, MKF3151 and MKX2111. The structure above shows which are required and which you choose.

Major details

Type
Major
Study level
Undergraduate
Credit points
48
Faculty
Faculty of Business and Economics
Handbook years
2020202120222023202420252026