MKF1120 Marketing theory and practice
Faculty of Business and Economics
MKF1120 Marketing theory and practice is a level 1, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2021 in Semester 1 and Semester 2 at Caulfield and City (Melbourne). It has no prerequisites and unlocks 22 units, leading on to 42 units in all.
- Credit points
- 6
- Offered in 2021
- Semester 1, Semester 2
- Caulfield, City (Melbourne)
- Assessment
- Exam 50%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
Reviews
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Requisites
Before MKF1120
Prohibitions
You can't enrol if you have passed any of these.
After MKF1120
22 units list MKF1120 as a prerequisite or corequisite.
- MKB2705Research methods and analysisNo reviews yet
- MKB2706Brand and product managementNo reviews yet
- MKB3801Sales and distributionNo reviews yet
- MKB3803Stakeholder marketingNo reviews yet
- MKC2500Marketing research analysisNo reviews yet
- MKC2610Strategic retailing in the global marketNo reviews yet
- MKF2111Buyer behaviourNo reviews yet
- MKF2121Marketing research methodsNo reviews yet
Show 14 more
- MKF2401Marketing issues in packaging designNo reviews yet
- MKF2521Brand managementNo reviews yet
- MKF2531Not-for-profit marketingNo reviews yet
- MKF2540Retail management principlesNo reviews yet
- MKF2801Marketing insightsNo reviews yet
- MKF3200Sport marketing and sponsorshipNo reviews yet
- MKF3301Services marketingNo reviews yet
- MKF3471Sales management and negotiationNo reviews yet
- MKF3531International marketingNo reviews yet
- MKF3881Digital marketingNo reviews yet
- MKW2402Consumer behaviourNo reviews yet
- MKW2500Retail marketingNo reviews yet
- MKX2111Buyer behaviourNo reviews yet
- MKX3481Marketing channelsNo reviews yet
Enrolment rules
Trimester A, Trimester B, and Trimester C City location offerings for this unit are only available for Bachelor of International Business and associated double degree students.
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for organisations and their stakeholders. The unit provides a foundation for you if you are seeking to pursue further study in marketing, however it also provides an insight into the interrelationship between marketing and other disciplines.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
| Second semester | Caulfield | On campus |
| Trimester A | City (Melbourne) | On campus |
| Trimester B | City (Melbourne) | On campus |
| Trimester C | City (Melbourne) | On campus |
Assessment
- Within semester assessment50%
- ExaminationThreshold hurdle50%
Learning outcomes
When you finish this unit, you should be able to:
- 1
describe the theories and frameworks that form the basis of marketing
- 2
recognise these theories and frameworks as they are applied by organisations
- 3
explain how marketing creates value for an organisation and its stakeholders
- 4
propose appropriate marketing actions in a range of scenarios.
Workload and teaching
- Tutorials18 hours
- Lectures18 hours
- Workshops33 hours
- Teaching approachActive learning
- Teaching approachOnline learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Learning resources
Required resources
No resources required
Where it fits
MKF1120 is part of 2 areas of study in the 2021 handbook.
Contacts
- Unit Coordinators
- Dr Tiffany Winchester
- Chief Examiners
- Associate Professor Colin Jevons
- Dr Angela Cruz
- Mr Peter Wagstaff
Common questions
What are the prerequisites for MKF1120?
MKF1120 has no prerequisites, but enrolment rules apply.
What can I take after MKF1120?
MKF1120 is a prerequisite or corequisite for 22 units, including MKB2705, MKB2706, MKB3801, MKB3803, MKC2500 and MKC2610. Those lead on to 42 units in all.
When is MKF1120 offered?
In 2021, MKF1120 runs in Semester 1 and Semester 2 at Caulfield and City (Melbourne).
How much work is MKF1120?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF1120 have an exam?
Yes. The exam is worth 50% of the final mark, alongside 1 other task.
Which majors and minors include MKF1120?
MKF1120 is part of Marketing.