MKW2500 Retail marketing
Faculty of Business and Economics
MKW2500 Retail marketing is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2021 in Semester 2 at Malaysia. It needs MKF1120, MKW1120, MKB1700 or MKC1200.
- Credit points
- 6
- Offered in 2021
- Semester 2
- Malaysia
- Assessment
- Exam 50%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2023 entry.
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Requisites
Before MKW2500
Prohibitions
You can't enrol if you have passed any of these.
After MKW2500
No unit lists MKW2500 as a prerequisite in the 2021 handbook.
Overview
This unit is designed to provide you with a theoretical and practical appreciation of marketing principles in the general retail business environment. The unit provides a framework for examining, analysing and applying various marketing tools in the formulation and implementation of retail marketing strategies. Topics covered include merchandising planning; merchandise pricing; selling and sales promotion; store location, layout and presentation.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Malaysia | On campus |
Assessment
- Within semester assessment50%
- Examination50%
Learning outcomes
When you finish this unit, you should be able to:
- 1
develop an understanding of the retail industry and identify the different retail formats in Malaysia and internationally
- 2
demonstrate a working knowledge of the application of marketing principles in the retail sector
- 3
identify and analyse retail trends and their implications
- 4
equip students with the skills necessary to analyse retail marketing practices
- 5
develop the ability to design and implement retail marketing strategies.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Learning resources
Required resources
Levy, M., Weitz, B. and Grewal, D. (2019), Retail Management, 10th edition, McGraw Hill.
McGoldrick, P., Goworek, H. (2015), Retail Marketing Management: Principles and Practice, Pearson Education.
Where it fits
MKW2500 is part of 1 area of study in the 2021 handbook.
Contacts
- Chief Examiners
- Dr Ewe Soo Yeong
Common questions
What are the prerequisites for MKW2500?
You need MKF1120, MKW1120, MKB1700 or MKC1200 before you enrol.
When is MKW2500 offered?
In 2021, MKW2500 runs in Semester 2 at Malaysia.
How much work is MKW2500?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKW2500 have an exam?
Yes. The exam is worth 50% of the final mark, alongside 1 other task.
Which majors and minors include MKW2500?
MKW2500 is part of Strategic marketing.