MKB2705 Research methods and analysis
Faculty of Business and Economics
MKB2705 Research methods and analysis is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2021 in Semester 2 at Peninsula. It needs MGW1010, MKC1200, MKW1120, MGC1010, MKF1120, MGB1010, MGF1010 or MKB1700 and unlocks 3 units.
- Credit points
- 6
- Offered in 2021
- Semester 2
- Peninsula
- Assessment
- Exam 40%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
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Requisites
Before MKB2705
Prohibitions
You can't enrol if you have passed any of these.
Prerequisites
Pass these before you enrol.
- MGW1010Introduction to managementNo reviews yet
- MKC1200Principles of marketingNo reviews yet
- MKW1120Marketing theory and practiceNo reviews yet
- MGC1010Introduction to managementRated 2.0 out of 5 from 1 review
- MKF1120Marketing theory and practiceNo reviews yet
- MGB1010Introduction to managementNo reviews yet
- MGF1010Introduction to managementNo reviews yet
- MKB1700Fundamentals of marketingNo reviews yet
After MKB2705
3 units list MKB2705 as a prerequisite or corequisite.
Enrolment rules
To be successful in this unit, background knowledge and application of maths is required at the equivalent of VCE Year 12 level. You may have satisfied this by completing relevant prerequisite unit/s, or you have covered relevant topics in your final years of secondary study. You should self-assess your maths competency prior to enrolling in this unit.
Overview
Research and research reporting helps businesses to make informed decisions about business strategy. You will gain a working knowledge of research methods and data analysis, which includes problem identification, hypothesis formulation and statistical testing. You will also be provided with practical training in survey design and research report writing. The ability to analyse and synthesise research data is highly valued by industry.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Peninsula | On campus |
Assessment
- Within semester assessment60%
- Examination40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
explain the research process
- 2
identify a business research problem
- 3
plan a research proposal
- 4
design a survey
- 5
analyse and interpret data
- 6
prepare a research report.
Workload and teaching
- Tutorials18 hours
- Lectures18 hours
- Teaching approachPeer assisted learning
- Teaching approachActive learning
- Teaching approachResearch activities
- Teaching approachOnline learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
MKB2705 is part of 4 areas of study in the 2021 handbook.
Contacts
- Chief Examiners
- Professor Harmen Oppewal
Common questions
What are the prerequisites for MKB2705?
You need MGW1010, MKC1200, MKW1120, MGC1010, MKF1120, MGB1010, MGF1010 or MKB1700 before you enrol. Enrolment rules also apply.
What can I take after MKB2705?
MKB2705 is a prerequisite or corequisite for 3 units, including MKC3500, MKF2131 and MKW3610.
When is MKB2705 offered?
In 2021, MKB2705 runs in Semester 2 at Peninsula.
How much work is MKB2705?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKB2705 have an exam?
Yes. The exam is worth 40% of the final mark, alongside 1 other task.
Which majors and minors include MKB2705?
MKB2705 is part of Management practice; and Marketing and communications.