Area of studyUndergraduate
MKTGCOM02 Marketing and communications
Faculty of Business and Economics
Marketing and communications (MKTGCOM02) is an area of study worth 24 credit points, listing 9 units, taught at Peninsula.
- Credit points
- 24
- Units
- 9
- Campus
- Peninsula
This is the 2021 handbook entry. See the 2026 entry.
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Requisite map
Overview
Marketing is about more than just sales or advertising - it's actually a dynamic, complex activity that requires excellent communications skills and focuses on providing value to both organisations and consumers.
Availability
Marketing and communications is listed in the Bachelor of Business Administration at Peninsula as a major and minor.
Structure
Core24 credit points
You must complete 24 credit points from the following units, offered at the Peninsula campus, with at least two units (12 credit points) at level 2 or 3.
- MKB1700Fundamentals of marketingNo reviews yet6 cp
- MKB2703Consumer psychologyNo reviews yet6 cp
- MKB2704Consumer orientated marketing communicationsNo reviews yet6 cp
- MKB2705Research methods and analysisNo reviews yet6 cp
- MKB3803Stakeholder marketingNo reviews yet6 cp
- MKB3804Strategic marketing in social contextsNo reviews yet6 cp
- MKB2706Brand and product managementNo reviews yet6 cp
- MKB3801Sales and distributionNo reviews yet6 cp
- MKB3802Professional services marketingNo reviews yet6 cp