MinorUndergraduate
MKTGCOM02 Marketing and communications
Faculty of Business and Economics
Marketing and communications (MKTGCOM02) is a minor worth 24 credit points, listing 8 units, taught at Peninsula. It is offered in 1 course: Bachelor of Business Administration.
- Credit points
- 24
- Units
- 8
- Campus
- Peninsula
- Offered in
- 1 course
The 2027 handbook has no page for MKTGCOM02. This is its 2026 entry, the latest one.
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Requisite map
Overview
Marketing is about more than just sales or advertising - it's actually a dynamic, complex activity that requires excellent communications skills and focuses on providing value to both organisations and consumers.
Availability
Marketing and communications is listed in B2007 Bachelor of Business Administration at Peninsula as a major and minor.
Structure
Rules
No more than 12 credit points at Level 1 may be credited towards the minor.
Core units24 credit points
You must complete 24 credit points from the following units, offered at the Peninsula campus, with at least two units (12 credit points) at Level 2 or 3.
- MKB1700Fundamentals of marketingNo reviews yet6 cp
- MKB2703Consumer psychologyNo reviews yet6 cp
- MKB2704Consumer orientated marketing communicationsNo reviews yet6 cp
- MKB2705Research methods and analysisNo reviews yet6 cp
- MKB3803Stakeholder marketingNo reviews yet6 cp
- MKB3804Strategic marketing in social contextsNo reviews yet6 cp
- MKB2706Brand and product managementNo reviews yet6 cp
- MKB3802Professional services marketingNo reviews yet6 cp
Courses that offer it
Common questions
Which courses offer Marketing and communications?
1 course in 2026: Bachelor of Business Administration.