MonMap
A course mapper by Monash Association of Coding (MAC)
Research methods and analysis
MKB2705
Synopsis
Research and research reporting helps businesses to make informed decisions about business strategy. You will gain a working knowledge of research methods and data analysis, which includes problem identification, hypothesis formulation and statistical testing. You will also be provided with practical training in survey design and research report writing. The ability to analyse and synthesise research data is highly valued by industry.
Sourced from the Monash Handbook 2026.
Quick facts
- Credit points
- 6
- Level
- 2
- Audience
- Undergraduate
- Type
- Coursework
- School
- Faculty of Business and Economics
- Faculty
- Department of Marketing
- Handbook year
- 2026
Prerequisites (10)
- Business statisticsETB1100
- Introduction to managementMGB1010
- Introduction to managementMGC1010
- Introduction to managementMGF1010
- Introduction to managementMGW1010
- Introduction to managementMGX1010
- Fundamentals of marketingMKB1700
- Principles of marketingMKC1200
- Marketing theory and practiceMKF1120
- Marketing fundamentalsMKW1120
What it unlocks (2)
Offerings (1)
- Second semesterPeninsula · ON-CAMPUS
Listed in 4 areas of study
- Marketing and communicationsCore units
- Marketing and communicationsCore units
- Management practiceCore units
- Management practiceCore units