MonMap

A course mapper by Monash Association of Coding (MAC)

Marketing research methods

Level 2S1·S2

About

The process of marketing research. Role of research in the marketing decision process. Developing key outputs -- brief, proposal, report. Planning and managing a research project. Qualitative and quantitative research techniques. Statistical analysis, marketing interpretation and reporting.

Offered in 2026

Semester 1Caulfield· ON-CAMPUS
Semester 2Caulfield· ON-CAMPUS

Prohibitions

any of

MKW2420Marketing research methods

MKC2500Marketing research analysis

MKB2705Research methods and analysis

Prerequisites

any of

MKF1120Marketing theory and practice

MKC1200Principles of marketing

MKW1120Marketing theory and practice

MKB1700Fundamentals of marketing

Enrolment rules

To be successful in this unit, background knowledge and application of maths is required at the equivalent of VCE Year 12 Higher level. You may have satisfied this by completing relevant prerequisite unit/s, or you have covered relevant topics in your final years of secondary study. You should self-assess your maths competency prior to enrolling in this unit.

These gates aren't shown in the graph. Verify before adding to your plan.

Marketing research methods

MKF2121

Synopsis

Sourced from the Monash Handbook 2026.

Quick facts

Credit points: 6
Level: 2
Audience: Undergraduate
Type: Coursework
School: Faculty of Business and Economics
Faculty: Department of Marketing
Handbook year: 2026

Prerequisites (4)

What it unlocks (2)

Advanced topics in marketing analyticsMKC3500
Marketing decision analysisMKF2131

Offerings (2)

Second semesterCaulfield · ON-CAMPUS
First semesterCaulfield · ON-CAMPUS

Listed in 1 area of study

Business analytics and statisticsAdditional specified discipline electives