MKC3500 Advanced topics in marketing analytics
Faculty of Business and Economics
MKC3500 Advanced topics in marketing analytics is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2027 in Semester 1 at Clayton. It needs MKB2705, MKC2500, MKF2121 or MKW2420.
- Credit points
- 6
- Offered in 2027
- Semester 1
- Clayton
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
Reviews
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Requisites
Before MKC3500
Prohibitions
You can't enrol if you have passed any of these.
- ETC3500Survey data analysis
- ETF3500High dimensional data analysisNo reviews yet
After MKC3500
No unit lists MKC3500 as a prerequisite in the 2027 handbook.
Enrolment rules
To be successful in this unit, background knowledge and application of maths is required at the equivalent of VCE Year 12 Higher level. You may have satisfied this by completing relevant prerequisite unit/s, or you have covered relevant topics in your final years of secondary study. You should self-assess your maths competency prior to enrolling in this unit.
Overview
In today's dynamic and data-rich business environment, organisations are eager to work with people who have strong data analytics and problem-solving skills. Building on prior knowledge of marketing research, you will learn how to solve marketing problems by analysing data with relevant statistical techniques, interpreting findings, developing and effectively communicating actionable insights. Overall, this unit will help you understand advanced data analytics techniques, and strengthen your research and critical thinking skills.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Clayton | On campus |
Assessment
- Exercise45%
- Project35%
- Written20%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
develop an ability to translate marketing problems to testable research questions
- 2
understand contemporary data analytics techniques in marketing and their relevance in today’s data-rich business environment
- 3
apply relevant data analytics techniques to analyse data, interpret results and develop actionable insights to solve marketing problems
- 4
communicate and present findings with clarity and conciseness.
Workload and teaching
- Workshops36 hours
- Teaching approachResearch activities
- Teaching approachProblem-based learning
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit allows you to develop your research skills by engaging in structured inquiry using a systematic approach and discipline-specific methodologies.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Learning resources
Technology resources
You are required to use SPSS, R Studio and Microsoft Power BI for this unit. These softwares are available in the Monash Virtual Environment (MoVE) and in computer labs on campus.
Where it fits
MKC3500 is part of 1 area of study in the 2027 handbook.
Contacts
- Chief Examiners
- Dr Bhoomija Ranjan
Common questions
What are the prerequisites for MKC3500?
You need MKB2705, MKC2500, MKF2121 or MKW2420 before you enrol. Enrolment rules also apply.
When is MKC3500 offered?
In 2027, MKC3500 runs in Semester 1 at Clayton.
How much work is MKC3500?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKC3500 have an exam?
No. MKC3500 has 3 assessment tasks and no exam.
Which majors and minors include MKC3500?
MKC3500 is part of Marketing science.