MKC3500 Survey data analysis
Faculty of Business and Economics
MKC3500 Survey data analysis is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 1 at Clayton. It needs MKC2500, MKF2121, MKB2705, MKS2420 or MKW2420.
- Credit points
- 6
- Offered in 2020
- Semester 1
- Clayton
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2027 entry.
Reviews
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Requisites
Before MKC3500
Prohibitions
You can't enrol if you have passed any of these.
- ETF3500High dimensional data analysisNo reviews yet
- ETC3500Survey data analysis
After MKC3500
No unit lists MKC3500 as a prerequisite in the 2020 handbook.
Overview
In today's dynamic business environment, organisations are eager to work with people who have strong problem-solving skills based on sound research practices. Building on prior knowledge of marketing research, this unit will enable students to strengthen their research and critical thinking skills using advanced statistical techniques. Students will use statistical software packages to apply these techniques to survey data, interpret the output, and discuss the results of their analysis. Students will learn how to follow the research process, confidently formulating research questions and hypotheses, right through to communicating research findings and making recommendations that can influence business practice. This unit is for students who want to know how using research is often a key point-of-difference for successful organisations.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Clayton | On campus |
Learning outcomes
When you finish this unit, you should be able to:
- 1
state clearly the research problem and associated research questions
- 2
design comprehensive survey instruments
- 3
demonstrate a logical argument in hypotheses development, analysis and data interpretation on the basis of scientific reasoning
- 4
understand the relevant quantitative techniques used in marketing research
- 5
communicate and present research findings in oral and written form with clarity and conciseness.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
MKC3500 is part of 1 area of study in the 2020 handbook.
Contacts
- Chief Examiners
- Dr Satheesh Seenivasan
- Unit Coordinators
- Dr Satheesh Seenivasan
Common questions
What are the prerequisites for MKC3500?
You need MKC2500, MKF2121, MKB2705, MKS2420 or MKW2420 before you enrol.
When is MKC3500 offered?
In 2020, MKC3500 runs in Semester 1 at Clayton.
How much work is MKC3500?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Which majors and minors include MKC3500?
MKC3500 is part of Marketing science.