MKC2500 Marketing research analysis
Faculty of Business and Economics
MKC2500 Marketing research analysis is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 1 at Clayton. It needs (ETC1000, ETW1100, ETF1100, FIT1006, ETS1102, SCI1020, ETB1100, ETW1000 or STA1010) and (MKF1120, MKS1120, MKW1120, MKB1700 or MKC1200) and unlocks 3 units, leading on to 4 units in all.
- Credit points
- 6
- Offered in 2020
- Semester 1
- Clayton
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2027 entry.
Reviews
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Requisites
Before MKC2500
Prohibitions
You can't enrol if you have passed any of these.
Prerequisites
Pass these before you enrol.
- ETC1000Business and economic statisticsNo reviews yet
- ETW1100Introduction to business analyticsNo reviews yet
- ETF1100Business statisticsNo reviews yet
- FIT1006Business information analysisNo reviews yet
- ETS1102Business statisticsNo reviews yet
- SCI1020Introduction to statistical reasoningNo reviews yet
- ETB1100Business statisticsNo reviews yet
- ETW1000Business and economic statisticsNo reviews yet
- STA1010Statistical methods for scienceNo reviews yet
After MKC2500
3 units list MKC2500 as a prerequisite or corequisite.
Overview
This unit introduces sample survey methods, statistical techniques for the analysis of survey data and also introduces qualitative research techniques. It provides students with the knowledge and skills required to understand the role research methods play in problem identification, decision making, strategy development, marketing planning and the evaluation of marketing performance.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Clayton | On campus |
Learning outcomes
When you finish this unit, you should be able to:
- 1
describe the steps in planning and implementing marketing research projects
- 2
demonstrate the skills and competencies required to conduct both qualitative and quantitative marketing research
- 3
demonstrate the skills required to analyse and interpret sample data
- 4
understand the role and importance of marketing research within organisations
- 5
communicate the results of marketing research projects.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
MKC2500 is part of 2 areas of study in the 2020 handbook.
Contacts
- Chief Examiners
- Dr Junzhao Ma
Common questions
What are the prerequisites for MKC2500?
You need (ETC1000, ETW1100, ETF1100, FIT1006, ETS1102, SCI1020, ETB1100, ETW1000 or STA1010) and (MKF1120, MKS1120, MKW1120, MKB1700 or MKC1200) before you enrol.
What can I take after MKC2500?
MKC2500 is a prerequisite or corequisite for 3 units, including MKC3500, MKF2131 and MKW3610. Those lead on to 4 units in all.
When is MKC2500 offered?
In 2020, MKC2500 runs in Semester 1 at Clayton.
How much work is MKC2500?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Which majors and minors include MKC2500?
MKC2500 is part of Marketing science.