UnitLevel 1Undergraduate

MKF1120 Marketing theory and practice

Faculty of Business and Economics

MKF1120 Marketing theory and practice is a level 1, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 1, Winter and Semester 2 at Caulfield and City (Melbourne). It has no prerequisites and unlocks 23 units, leading on to 44 units in all.

Credit points: 6
Offered in 2020: Semester 1, Winter, Semester 2; Caulfield, City (Melbourne)
Assessment: Exam 50%; and 1 other task
Workload: 144 hours; per semester

This is the 2020 handbook entry. See the 2027 entry.

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Requisites

Before MKF1120

Prohibitions

You can't enrol if you have passed any of these.

One of

After MKF1120

23 units list MKF1120 as a prerequisite or corequisite.

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Equivalent units

The same content under another code. Only one of them counts.

Overview

This unit provides students with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces students to the concepts and strategies employed by marketers to create value for organisations and their stakeholders. The unit provides a foundation for those students seeking to pursue further study in marketing, however it also provides an insight into the interrelationship between marketing and other disciplines.

Offerings in 2020

Teaching period	Campus	Mode
First semester	Caulfield	On campus
Winter semester (Extended)	Caulfield	On campus
Second semester	Caulfield	On campus
Trimester A	City (Melbourne)	On campus
Trimester C	City (Melbourne)	On campus

Assessment

Within semester assessment
50%
ExaminationThreshold hurdle
50%

Learning outcomes

When you finish this unit, you should be able to:

1
describe the theories and frameworks that form the basis of marketing
2
recognise these theories and frameworks as they are applied by organisations
3
explain how marketing creates value for an organisation and its stakeholders
4
propose appropriate marketing actions in a range of scenarios.

Workload and teaching

Workshops30 hours
Workshops33 hours
Workshops18 hours
Teaching approachOnline learning
Teaching approachActive learning

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Learning resources

Required resources

No resources required

Where it fits

MKF1120 is part of 2 areas of study in the 2020 handbook.

Contacts

Chief Examiners: Mr Peter Wagstaff; Professor Mark Crosby; Dr Angela Cruz

Common questions

What are the prerequisites for MKF1120?

MKF1120 has no prerequisites.

What can I take after MKF1120?

MKF1120 is a prerequisite or corequisite for 23 units, including MKB2500, MKB2705, MKB2706, MKB3801, MKB3803 and MKC2110. Those lead on to 44 units in all.

When is MKF1120 offered?

In 2020, MKF1120 runs in Semester 1, Winter and Semester 2 at Caulfield and City (Melbourne).

How much work is MKF1120?

The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.

Does MKF1120 have an exam?

Yes. The exam is worth 50% of the final mark, alongside 1 other task.

Which majors and minors include MKF1120?

MKF1120 is part of Marketing.

More details

Credit points: 6
Level: 1
Study level: Undergraduate
Faculty: Faculty of Business and Economics
Organisational unit: Department of Marketing

Type: Coursework
EFTSL: 0.125
Student contribution: SCA Band 3
Study abroad: Not available
Handbook years: 20202021 2022 2023 2024 2025 2026 2027