MKF2531 Not-for-profit marketing
Faculty of Business and Economics
MKF2531 Not-for-profit marketing is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 1 at Caulfield. It needs MKC1200, MKF1120, MKB1700 or MKW1120.
- Credit points
- 6
- Offered in 2020
- Semester 1
- Caulfield
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2027 entry.
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Requisites
Before MKF2531
After MKF2531
No unit lists MKF2531 as a prerequisite in the 2020 handbook.
Overview
This unit will introduce you to the unique features of not-for-profit marketing. In this very diverse sector, commercially derived marketing concepts have played an important role, but also face some special challenges. The aim is to explore the similarities, differences and challenges for marketing in social and political marketing, government and education marketing, arts and culture marketing using examples from Australia and around the world.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
Learning outcomes
When you finish this unit, you should be able to:
- 1
explain the importance of marketing in the not for profit organisation
- 2
compare and contrast marketing in not for profit and for profit organisations
- 3
describe the adjustments marketing must address in not for profit organisations
- 4
illustrate appropriate marketing from the not for profit sector
- 5
practice communication skills for marketing in not for profit organisations.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Dr Stephen Saunders
Common questions
What are the prerequisites for MKF2531?
You need MKC1200, MKF1120, MKB1700 or MKW1120 before you enrol.
When is MKF2531 offered?
In 2020, MKF2531 runs in Semester 1 at Caulfield.
How much work is MKF2531?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.