MKF2531 Not-for-profit marketing
Faculty of Business and Economics
MKF2531 Not-for-profit marketing is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2022 in Semester 1 at Caulfield. It needs MKF1120, MKB1700, MKW1120 or MKC1200.
- Credit points
- 6
- Offered in 2022
- Semester 1
- Caulfield
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2022 handbook entry. See the 2027 entry.
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Requisites
Before MKF2531
After MKF2531
No unit lists MKF2531 as a prerequisite in the 2022 handbook.
Overview
This unit will provide you with an introduction to not-for-profit marketing. You will learn how to apply relevant marketing theories and concepts to the not-for-profit sector. You will also learn how to develop and present appropriate not-for-profit marketing and engagement strategies, with a particular emphasis on social entrepreneurship, social marketing, public advocacy, fundraising, and volunteering.
Offerings in 2022
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
explain the roles and functions of not-for-profit organisations
- 2
apply relevant marketing theories and concepts to the not-for-profit sector
- 3
examine how not-for-profit organisations generate funds and attract human resources
- 4
develop and present appropriate not-for-profit marketing and engagement strategies.
Workload and teaching
- Lectures18 hours
- Tutorials18 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Contacts
- Chief Examiners
- Dr Stephen Saunders
Common questions
What are the prerequisites for MKF2531?
You need MKF1120, MKB1700, MKW1120 or MKC1200 before you enrol.
When is MKF2531 offered?
In 2022, MKF2531 runs in Semester 1 at Caulfield.
How much work is MKF2531?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF2531 have an exam?
No. MKF2531 has 1 assessment task and no exam.