MKF2531 Not-for-profit marketing
Faculty of Business and Economics
MKF2531 Not-for-profit marketing is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2026 in Semester 1 at Caulfield. It needs MKB1700, MKF1120, MKW1120 or MKC1200.
- Credit points
- 6
- Offered in 2026
- Semester 1
- Caulfield
- Assessment
- No exam
- 2 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Requisites
Before MKF2531
Prerequisites
Pass these before you enrol.
After MKF2531
No unit lists MKF2531 as a prerequisite in the 2026 handbook.
Overview
This unit will provide you with an introduction to not-for-profit marketing. You will learn how to apply relevant marketing theories and concepts to the not-for-profit sector. You will also learn how to develop and present appropriate not-for-profit marketing and engagement strategies, with a particular emphasis on social entrepreneurship, social marketing, public advocacy, fundraising, and volunteering.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
Assessment
- Exercise40%
- Written60%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
explain the roles and functions of not-for-profit organisations
- 2
apply relevant marketing theories and concepts to the not-for-profit sector
- 3
examine how not-for-profit organisations generate funds and attract human resources
- 4
develop and present appropriate not-for-profit marketing and engagement strategies.
Workload and teaching
- Tutorials24 hours
- Lectures18 hours
- Teaching approachProblem-based learning
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Where it fits
MKF2531 is part of 2 areas of study in the 2026 handbook.
Contacts
- Chief Examiners
- Dr Dominic Thomas
Common questions
What are the prerequisites for MKF2531?
You need MKB1700, MKF1120, MKW1120 or MKC1200 before you enrol.
When is MKF2531 offered?
In 2026, MKF2531 runs in Semester 1 at Caulfield.
How much work is MKF2531?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF2531 have an exam?
No. MKF2531 has 2 assessment tasks and no exam.
Which majors and minors include MKF2531?
MKF2531 is part of Sustainability and responsible management.