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A course mapper by Monash Association of Coding (MAC)
Not-for-profit marketing
MKF2531
Synopsis
This unit will provide you with an introduction to not-for-profit marketing. You will learn how to apply relevant marketing theories and concepts to the not-for-profit sector. You will also learn how to develop and present appropriate not-for-profit marketing and engagement strategies, with a particular emphasis on social entrepreneurship, social marketing, public advocacy, fundraising, and volunteering.
Sourced from the Monash Handbook 2026.
Quick facts
- Credit points
- 6
- Level
- 2
- Audience
- Undergraduate
- Type
- Coursework
- School
- Faculty of Business and Economics
- Faculty
- Department of Marketing
- Handbook year
- 2026
Prerequisites (4)
- Fundamentals of marketingMKB1700
- Principles of marketingMKC1200
- Marketing theory and practiceMKF1120
- Marketing fundamentalsMKW1120
What it unlocks
Nothing in the visible graph depends on this unit.
Offerings (1)
- First semesterCaulfield · ON-CAMPUS
Listed in 2 areas of study
- Sustainability and responsible managementCore units
- Sustainability and responsible managementCaulfield and Clayton units