MKF1120 Marketing theory and practice
Faculty of Business and Economics
MKF1120 Marketing theory and practice is a level 1, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2027 in Semester 1 and Semester 2 at Caulfield. It has no prerequisites and unlocks 22 units, leading on to 38 units in all.
- Credit points
- 6
- Offered in 2027
- Semester 1, Semester 2
- Caulfield
- Assessment
- Exam 60%
- and 3 other tasks
- Workload
- 144 hours
- per semester
Reviews
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Requisites
Before MKF1120
Prohibitions
You can't enrol if you have passed any of these.
After MKF1120
22 units list MKF1120 as a prerequisite or corequisite.
- MKB2705Research methods and analysisNo reviews yet
- MKB2706Brand and product managementNo reviews yet
- MKB3803Stakeholder marketingNo reviews yet
- MKC2500Marketing research analysisNo reviews yet
- MKC2610Strategic retailing No reviews yet
- MKF2111Buyer behaviourNo reviews yet
- MKF2121Marketing research methodsNo reviews yet
- MKF2401Marketing issues in packaging designNo reviews yet
Show 14 more
- MKF2521Brand managementNo reviews yet
- MKF2531Not-for-profit marketingNo reviews yet
- MKF2540Retail management principlesNo reviews yet
- MKF2801Marketing insightsNo reviews yet
- MKF3200Sport marketing and sponsorshipNo reviews yet
- MKF3302Services marketingNo reviews yet
- MKF3471Sales management and negotiationNo reviews yet
- MKF3531International marketingNo reviews yet
- MKF3871New marketing technologiesNo reviews yet
- MKF3881Digital marketingNo reviews yet
- MKI3881Digital marketingNo reviews yet
- MKW2402Consumer behaviourNo reviews yet
- MKX2111Buyer behaviourNo reviews yet
- MKX3481Marketing channelsNo reviews yet
Enrolment rules
If you are enrolled in course B2007 you cannot undertake this unit.
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for organisations and their stakeholders. The unit provides a foundation for you if you are seeking to pursue further study in marketing, however it also provides an insight into the interrelationship between marketing and other disciplines.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | Blended |
| Second semester | Caulfield | Blended |
Assessment
- Artefact5%
- Project20%
- Exercise15%
- Examination60%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
describe the theories and frameworks that form the basis of marketing
- 2
describe how these marketing theories and frameworks are applied by organisations
- 3
explain how marketing creates value for an organisation and its stakeholders
- 4
propose appropriate marketing actions in a range of scenarios.
Workload and teaching
- Tutorials18 hours
- Seminars6 hours
- Lectures12 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Learning resources
Required resources
No resources required
Where it fits
MKF1120 is part of 2 areas of study in the 2027 handbook.
Contacts
- Chief Examiners
- Mr Peter Wagstaff
- Dr Cameron Huston
Common questions
What are the prerequisites for MKF1120?
MKF1120 has no prerequisites, but enrolment rules apply.
What can I take after MKF1120?
MKF1120 is a prerequisite or corequisite for 22 units, including MKB2705, MKB2706, MKB3803, MKC2500, MKC2610 and MKF2111. Those lead on to 38 units in all.
When is MKF1120 offered?
In 2027, MKF1120 runs in Semester 1 and Semester 2 at Caulfield.
How much work is MKF1120?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF1120 have an exam?
Yes. The exam is worth 60% of the final mark, alongside 3 other tasks.
Which majors and minors include MKF1120?
MKF1120 is part of Marketing.