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Marketing theory and practice
MKF1120
Synopsis
This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for organisations and their stakeholders. The unit provides a foundation for you if you are seeking to pursue further study in marketing, however it also provides an insight into the interrelationship between marketing and other disciplines.
Sourced from the Monash Handbook 2026.
Quick facts
- Credit points
- 6
- Level
- 1
- Audience
- Undergraduate
- Type
- Coursework
- School
- Faculty of Business and Economics
- Faculty
- Department of Marketing
- Handbook year
- 2026
Prerequisites
No prereqs in the handbook graph.
What it unlocks (22)
- Research methods and analysisMKB2705
- Brand and product managementMKB2706
- Stakeholder marketingMKB3803
- Marketing research analysisMKC2500
- Strategic retailing MKC2610
- Buyer behaviourMKF2111
- Marketing research methodsMKF2121
- Marketing issues in packaging designMKF2401
- Brand managementMKF2521
- Not-for-profit marketingMKF2531
- Retail management principlesMKF2540
- Marketing insightsMKF2801
- Sport marketing and sponsorshipMKF3200
- Services marketingMKF3302
- Sales management and negotiationMKF3471
- International marketingMKF3531
- New marketing technologiesMKF3871
- Digital marketingMKF3881
- Digital marketingMKI3881
- Consumer behaviourMKW2402
- Buyer behaviourMKX2111
- Marketing channelsMKX3481
Offerings (2)
- First semesterCaulfield · BLENDED
- Second semesterCaulfield · BLENDED
Listed in 2 areas of study
- MarketingCore units
- MarketingCore units