Sport marketing and sponsorship

The unit introduces the omnipresence of sport in Australian society, the interconnectedness of sport and business, particularly marketing, and those factors that differentiate sport marketing from mainstream marketing. The unit will draw on the rapidly expanding body of literature on sport marketing and sponsorship. You will also be introduced to the most current marketing concepts and their relevance to sport marketing and sponsorship. You will develop an appreciation of sport sponsorship as a co-marketing alliance.