MKC2500 Marketing research analysis
Faculty of Business and Economics
MKC2500 Marketing research analysis is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2027 in Semester 1 at Clayton. It needs (ETB1100, ETC1000, ETF1100, ETW1001, FIT1006, SCI1020, STA1010 or ETX1100) and (MKB1700, MKC1200, MKF1120 or MKW1120) and unlocks 4 units.
- Credit points
- 6
- Offered in 2027
- Semester 1
- Clayton
- Assessment
- Exam 30%
- and 2 other tasks
- Workload
- 144 hours
- per semester
Reviews
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Requisites
Before MKC2500
Prohibitions
You can't enrol if you have passed any of these.
Prerequisites
Pass these before you enrol.
- ETB1100Business statisticsNo reviews yet
- ETC1000Business and economic statisticsNo reviews yet
- ETF1100Business statisticsNo reviews yet
- ETW1001Introduction to statistical analysisNo reviews yet
- FIT1006Business information analysisNo reviews yet
- SCI1020Introduction to statistical reasoningNo reviews yet
- STA1010Statistical methods for scienceNo reviews yet
- ETX1100Business statisticsNo reviews yet
After MKC2500
4 units list MKC2500 as a prerequisite or corequisite.
Overview
In this unit, you will learn to formulate and solve marketing research problems with different research approaches. The focus is on the survey method, but various exploratory and causal research techniques are also covered. A significant portion of the unit will be dedicated to conducting statistical analyses using proprietary data analysis software. The unit provides you with the requisite knowledge and skills for marketing research.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Clayton | On campus |
Assessment
- Exercise25%
- Project45%
- Examination30%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
formulate appropriate marketing research problems and questions
- 2
identify suitable marketing research frameworks and approaches for different marketing research scenarios
- 3
analyse and interpret qualitative and quantitative marketing research data
- 4
apply marketing research analysis to address broader social and political issues
- 5
communicate the results of marketing research projects to different stakeholders.
Workload and teaching
- Seminars6 hours
- Tutorials18 hours
- Lectures12 hours
- Teaching approachProblem-based learning
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Where it fits
MKC2500 is part of 3 areas of study in the 2027 handbook.
Contacts
- Chief Examiners
- Dr Junzhao Ma
Common questions
What are the prerequisites for MKC2500?
You need (ETB1100, ETC1000, ETF1100, ETW1001, FIT1006, SCI1020, STA1010 or ETX1100) and (MKB1700, MKC1200, MKF1120 or MKW1120) before you enrol.
What can I take after MKC2500?
MKC2500 is a prerequisite or corequisite for 4 units, including MKC2700, MKC3500, MKC3580 and MKF2131.
When is MKC2500 offered?
In 2027, MKC2500 runs in Semester 1 at Clayton.
How much work is MKC2500?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKC2500 have an exam?
Yes. The exam is worth 30% of the final mark, alongside 2 other tasks.
Which majors and minors include MKC2500?
MKC2500 is part of Business analytics and Marketing science.