MonMap
A course mapper by Monash Association of Coding (MAC)
Marketing research analysis
MKC2500
Synopsis
This unit introduces sample survey methods, statistical techniques for the analysis of survey data and also introduces qualitative research techniques. It provides you with the knowledge and skills required to understand the role research methods play in problem identification, decision making, strategy development, marketing planning and the evaluation of marketing performance.
Sourced from the Monash Handbook 2026.
Quick facts
- Credit points
- 6
- Level
- 2
- Audience
- Undergraduate
- Type
- Coursework
- School
- Faculty of Business and Economics
- Faculty
- Department of Marketing
- Handbook year
- 2026
Prerequisites (12)
- Business statisticsETB1100
- Business and economic statisticsETC1000
- Business statisticsETF1100
- Introduction to statistical analysisETW1001
- Business statisticsETX1100
- Business information analysisFIT1006
- Fundamentals of marketingMKB1700
- Principles of marketingMKC1200
- Marketing theory and practiceMKF1120
- Marketing fundamentalsMKW1120
- Introduction to statistical reasoningSCI1020
- Statistical methods for scienceSTA1010
What it unlocks (3)
Offerings (1)
- First semesterClayton · ON-CAMPUS
Listed in 3 areas of study
- Business analyticsAdditional business analytics units
- Marketing scienceCore units
- Marketing scienceCore units