MKC2700 Pricing strategy and management
Faculty of Business and Economics
MKC2700 Pricing strategy and management is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2027 in Semester 2 at Clayton. It needs MKC2130 or MKC2500.
- Credit points
- 6
- Offered in 2027
- Semester 2
- Clayton
- Assessment
- No exam
- 4 tasks
- Workload
- 144 hours
- per semester
Reviews
No reviews yetNo reviews yet. Be the first to review MKC2700.
Requisites
Before MKC2700
Prerequisites
Pass these before you enrol.
After MKC2700
No unit lists MKC2700 as a prerequisite in the 2027 handbook.
Overview
Pricing is a critical determinant of product and service value, profitability, and sustainability. Pricing plays a pivotal role in driving economic dynamics and influencing consumer behaviour. This unit is designed to equip you with practical insights and analytical skills through real-world case studies. The unit will also explore diverse pricing strategies and their implication in real-world scenarios. By the completion of the unit, you will be well-versed in the implementation of quantitative techniques to inform pricing decisions across diverse industries.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Clayton | On campus |
Assessment
- Exercise40%
- Quiz / Test10%
- Written40%
- Presentation10%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
to be able to explain the principles and fundamental considerations when employing diverse pricing strategies
- 2
employ analytical pricing frameworks to recognize and address pricing issues within a business
- 3
utilise quantitative pricing techniques for making informed pricing decisions across diverse business scenarios
- 4
develop actionable business recommendations and communicate them effectively to stakeholders.
Workload and teaching
- Workshops36 hours
- Teaching approachResearch activities
- Teaching approachCase-based teaching
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit allows you to develop their research skills by engaging in structured inquiry using a systematic approach and discipline-specific methodologies
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Where it fits
MKC2700 is part of 1 area of study in the 2027 handbook.
Contacts
- Chief Examiners
- Dr David Lie
Common questions
When is MKC2700 offered?
In 2027, MKC2700 runs in Semester 2 at Clayton.
How much work is MKC2700?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKC2700 have an exam?
No. MKC2700 has 4 assessment tasks and no exam.
Which majors and minors include MKC2700?
MKC2700 is part of Marketing science.