Pricing strategy and management

Pricing is a critical determinant of product and service value, profitability, and sustainability. Pricing plays a pivotal role in driving economic dynamics and influencing consumer behaviour. This unit is designed to equip you with practical insights and analytical skills through real-world case studies. The unit will also explore diverse pricing strategies and their implication in real-world scenarios. By the completion of the unit, you will be well-versed in the implementation of quantitative techniques to inform pricing decisions across diverse industries.