MKC3580 Product management
Faculty of Business and Economics
MKC3580 Product management is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2027 in Semester 2 at Clayton. It needs MKC2500.
- Credit points
- 6
- Offered in 2027
- Semester 2
- Clayton
- Assessment
- No exam
- 4 tasks
- Workload
- 144 hours
- per semester
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Requisites
Before MKC3580
Prerequisites
Pass these before you enrol.
After MKC3580
No unit lists MKC3580 as a prerequisite in the 2027 handbook.
Overview
Product management is a core driver of value creation, shaping how organisations design, develop, and deliver offerings that meet customer needs. Effective product management influences organisational performance, competitive positioning, and long‑term sustainability. This unit equips you with practical insights into how products are conceived, launched, refined, and managed across their lifecycle. You will explore key product management activities, including opportunity identification, new product development, product strategy, concept testing, agile delivery, go‑to‑market planning, product diffusion, lifecycle management, and planned obsolescence through real‑world case studies and industry‑relevant frameworks. By the completion of the unit, you will have a strong foundation in the principles and practices that underpin successful product management in contemporary markets.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Clayton | On campus |
Assessment
- Quiz / Test20%
- Exercise40%
- Written20%
- Presentation20%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
explain the core concepts, roles, and responsibilities in product management;
- 2
analyse market opportunities and develop product strategies aligned with business goals;
- 3
apply new product development techniques to design and test product concepts;
- 4
evaluate product diffusion, lifecycle stages, and obsolescence strategies;
- 5
communicate product recommendations effectively to diverse stakeholders.
Workload and teaching
- Lectures12 hours
- Tutorials24 hours
- Teaching approachCase-based teaching
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Where it fits
MKC3580 is part of 1 area of study in the 2027 handbook.
Contacts
- Chief Examiners
- Professor Hean Tat Keh
Common questions
What are the prerequisites for MKC3580?
You need MKC2500 before you enrol.
When is MKC3580 offered?
In 2027, MKC3580 runs in Semester 2 at Clayton.
How much work is MKC3580?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKC3580 have an exam?
No. MKC3580 has 4 assessment tasks and no exam.
Which majors and minors include MKC3580?
MKC3580 is part of Marketing science.
More details
- Credit points
- 6
- Level
- 3
- Study level
- Undergraduate
- Faculty
- Faculty of Business and Economics
- Organisational unit
- Department of Marketing
- Type
- Coursework
- EFTSL
- 0.125
- Student contribution
- SCA Band 4
- Study abroad
- Available
- Handbook years
- 2027