Marketing research methods

MKW2420

Synopsis

This unit is an introduction to the process of marketing research and the role of research in the marketing decision process. You will be introduced to basic types of research and their objectives, formulating research designs and proposals, and conducting research with a focus on quantitative survey methodology. You will learn to analyse the data, interpret the results, and report them in a critical way.

Sourced from the Monash Handbook 2026.

Quick facts

Credit points: 6
Level: 2
Audience: Undergraduate
Type: Coursework
School: Faculty of Business and Economics
Faculty: Department of Marketing
Handbook year: 2026

Prerequisites (1)

Marketing fundamentalsMKW1120

What it unlocks (3)

Advanced topics in marketing analyticsMKC3500
Marketing decision analysisMKF2131
Marketing analyticsMKM3400

Offerings (2)

First semesterMalaysia · ON-CAMPUS
Second semesterMalaysia · ON-CAMPUS

Listed in 3 areas of study

Digital marketing Major requirements
Digital marketingCore units
Strategic marketingCore units