DMKT-MAJ Digital marketing

Digital marketing builds the technical and creative skills needed to design effective campaigns, improve user experiences, and grow brands across digital platforms. This major develops your knowledge in social media strategy, search optimisation, web analytics, and AI-driven marketing tools - enabling you to drive engagement and achieve strong market results. Through hands-on assessments, you will learn to read consumer data, manage multi-channel content, and apply digital marketing tools with sound ethical judgement. This practice-focused major prepares you for sought-after roles as digital marketing specialists, marketing analysts, and content strategists.

Availability
Digital marketing is listed in B2026 Bachelor of Business and Commerce at Malaysia as a major and a minor.