Digital incubator

Modern marketing requires an understanding of strategy, ever-evolving digital tools and techniques, and an entrepreneurial mindset. Taking a practical approach, this unit equips you to effectively plan, implement, evaluate, and control digital marketing strategies for the virtual marketplace. It focuses on the application of core marketing strategy-related concepts, digital research and analytics tools, and digital techniques and platforms. A major component of this unit is a “digital incubator pitch” that would be mentored and judged by experts and senior executives in the domain.