MonMap
A course mapper by Monash Association of Coding (MAC)
Search engine marketing
MKM2400
Synopsis
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are crucial components of digital marketing. Many organisations rely on these strategies to drive website traffic, generate leads, and increase conversions. This unit provides you with the opportunity to learn and apply this theoretical knowledge to real-world scenarios.
Sourced from the Monash Handbook 2026.
Quick facts
- Credit points
- 6
- Level
- 2
- Audience
- Undergraduate
- Type
- Coursework
- School
- Faculty of Business and Economics
- Faculty
- Department of Marketing
- Handbook year
- 2026
Prerequisites
No prereqs in the handbook graph.
What it unlocks
Nothing in the visible graph depends on this unit.
Offerings (1)
- First semesterMalaysia · ON-CAMPUS
Listed in 2 areas of study
- Digital marketing Major requirements
- Food science and businessDigital marketing stream