MKM2400 Search engine marketing
Faculty of Business and Economics
MKM2400 Search engine marketing is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2026 in Semester 1 at Malaysia. It has no prerequisites.
- Credit points
- 6
- Offered in 2026
- Semester 1
- Malaysia
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Overview
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are crucial components of digital marketing. Many organisations rely on these strategies to drive website traffic, generate leads, and increase conversions. This unit provides you with the opportunity to learn and apply this theoretical knowledge to real-world scenarios.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | On campus |
Assessment
- Artefact30%
- Written30%
- Project40%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
analyse SEM theories and concepts in the context of digital marketing strategies
- 2
evaluate search engine functionality and user interaction using digital and analytics tools
- 3
create an SEM Roadmap for better customer acquisition in digital businesses
Workload and teaching
- Tutorials24 hours
- Teaching approachEnquiry-based learning
- Teaching approachProblem-based learning
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in enquiry-based learning, where you will be encouraged to use your own knowledge to develop and engage in a process of enquiry, study and research to identify areas to be investigated and an approach to doing so.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Where it fits
MKM2400 is part of 2 areas of study in the 2026 handbook.
Contacts
- Chief Examiners
- Dr Ankita Misra
Common questions
What are the prerequisites for MKM2400?
MKM2400 has no prerequisites.
When is MKM2400 offered?
In 2026, MKM2400 runs in Semester 1 at Malaysia.
How much work is MKM2400?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKM2400 have an exam?
No. MKM2400 has 3 assessment tasks and no exam.
Which majors and minors include MKM2400?
MKM2400 is part of Digital marketing ; and Food science and business.