DMKT-MIN Digital marketing

Digital marketing examines how businesses reach, engage, and convert consumers through online channels and digital platforms. This minor builds your understanding of digital consumer behaviour, web data, and marketing principles; preparing you to plan campaigns, engage audiences, and measure performance in real business contexts. Through project-based assessments, you will develop analytical and communication skills by creating and presenting practical solutions to digital marketing challenges. You will also build hands-on experience with industry tools and learn to use them responsibly, preparing you for a range of marketing roles across diverse business sectors.

Availability
Digital marketing is listed in B2026 Bachelor of Business and Commerce at Malaysia as a major and minor.